![Pentagram partner Paula Scher creates 'square peg in a round hole' identity for the Mental Health Coalition | Creative Boom Pentagram partner Paula Scher creates 'square peg in a round hole' identity for the Mental Health Coalition | Creative Boom](https://www.creativeboom.com/uploads/articles/c2/c2fea571a8630bde5da14e68f530f252e47bb063_810.jpg)
Pentagram partner Paula Scher creates 'square peg in a round hole' identity for the Mental Health Coalition | Creative Boom
![Pentagram partner Paula Scher creates 'square peg in a round hole' identity for the Mental Health Coalition | Creative Boom Pentagram partner Paula Scher creates 'square peg in a round hole' identity for the Mental Health Coalition | Creative Boom](https://www.creativeboom.com/uploads/articles/ab/ab0d2f317c567f431c9e38ba63e7f7e34ae8e560_800.jpg)
Pentagram partner Paula Scher creates 'square peg in a round hole' identity for the Mental Health Coalition | Creative Boom
Pentagram Design on Twitter: "Paula Scher designs brand identity for @the_mhcoalition & #HowAreYouReallyChallenge, a new initiative founded by @kennethcolereal that brings together US mental health organizations to fight the mental health crisis,
![Pentagram Design on Twitter: "Paula Scher designs new identity & environmental graphics for @NewVictory Theater in NYC https://t.co/yfnunm9H9H https://t.co/HT6wjiyyFj" / Twitter Pentagram Design on Twitter: "Paula Scher designs new identity & environmental graphics for @NewVictory Theater in NYC https://t.co/yfnunm9H9H https://t.co/HT6wjiyyFj" / Twitter](https://pbs.twimg.com/media/EClREdfX4AAqs7N.jpg:large)